Easter activity- could you upcycle any clothes that you don’t wear anymore? . . . #Repost @natgeo
Photo by @lucalocatelliphoto
| This picture made the cover of the March 2020 issue of the magazine, headlined "The End of Trash." We picked Prato, Italy, and its textile recycling industry as the location for this cover shoot, and asked sustainable fashion designer Flavia La Rocca to create a dress from recycled wool, worn here by model Rose Greenfield.
The pile of clothes served as a backdrop and a symbol for all the waste surrounding the fast-fashion industry. Of the millions of tons of clothing we discard each year, only 1% is ultimately recycled. Here in Prato, however, a network of companies produce 15% of the world’s recycled textiles, making it an example of how to make more with less. Please follow me @lucalocatelliphoto
to learn about the new solutions we are putting into practice to reduce waste. #cover #waste #textile #environment #lucalocatelliphoto
Check out Nat Geo's link in bio for more on this story.