tegenboschvanvreden at home.
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Mall of Europe, a 2018 video work by Emma van der Put, offers a reflection on the Brussels Expo area, the Heysel. In this environment, the future took shape through the spectacle of technology at Expo 58. As part of this world exhibition a model neighborhood, named ‘De Modelwijk / Cité Modèle’, was built on site that would give visitors of the fair a concrete example of the ideals about modern living. Idealistic images of ways of life are presented during world exhibitions and in progressive construction projects as a reason for a hopeful look at the future. Today we see the same optimism return in projects that promise to renew the Heysel. These modernization plans add a new chapter to the idea of a utopian society. In Mall of Europe, this immaterial goal appears to be realized in concrete again and again, slowly outlining the contours of liberal consumerism. Through the concatenation of images of degenerate futuristic buildings with promotional material for yet another dream scenario, Emma van der Put overtakes the ideal and bursts the bubble of linear progressive thinking.
At this moment Mall of Europe is part of a solo exhibition with works by Emma van der Put at Mu.Zee in Ostend (BE). Because of Covid-19 the show cannot be visited until further notice. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Emma van der Put
Mall of Europe, 2018
Installation view @a_tale_of_a_tub
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